Collection
Project Types
GIFs
Video Thumbnails
In-App Graphics
Role
Growth Marketing Designer
Services Provided
Social Media Marketing
Social Media Marketing
Graphic Design
Graphic Design
Tools Used
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Developed and managed marketing materials contributing to HBO Max’s successful 2020 launch and its achievement of 41.5 million subscribers
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Produced in app graphics promoting Warner Bros' and HBO's tentpole streaming releases including Wonder Woman 1984, Watchmen, and more.
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Oversaw timely distribution of GIFs on HBO Max’s channel, developing high-performing GIFs (1M+ impressions each) to promote platform content.
GIF Collection
One of my first responsibilities on the HBO Max Marketing team was to promote the app on social media.
With the app in it's inaugural year, we thought to use as many outlets as possible to showcase the app's content. One of these was Giphy and through this, I produced several gifs promoting new titles available for streaming.
These GIFs would go on to drive over 1 million impressions each , and remain available for viewing on HBO Max's official Giphy page.
Chapelle's Show
Wonder Woman
Preview Thumbnails Collection
As part of HBO Max's launch strategy, a preview page was available on the website, offering potential subscribers a free sampling of the app's exclusive titles.
I was responsible for producing video thumbnails for some of the first titles available for preview.
Harley Quinn
Titans
In-App Graphics Collection
These are some graphics created to promote the app's featured movies, tv series, and characters. Some of these were proudly featured on the app's homepage on a number of platforms.
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